I was speaking with a friend the other day right after one of my 2-day sales seminars and we got on the subject of MLMs and Direct Marketing companies. It struck me fairly quickly that he did not like any form of direct marketing. The MLM that tried to recruit him years ago tried to trick him into attending a seminar. Tricking someone is always a bad idea. As a sales trainer that is what just kills me with direct marketing firms. Instead of using good old fashion sales techniques to grow their businesses they try to trick people into helping them succeed. As we all know that model can't last for very long, which is why most direct marketing reps fail. The funny point is... the majority of direct marketing companies are excellent companies. Avon is a perfect example. An untold number of women depend on Avon products in their daily lives. As far as the product is concerned - Avon is awesome. Avon is clearly a leader in the beauty products industry. This company grew as a direct marketer. Their associates buy, sell, and use their own products - and love it. How is it that there is so much negativity on the web about how hard it is to be an Avon representative? Why don't most independent representatives that sell the Avon line achieve the success they thought they might reach? Let me spell it out for you: Most people are not salespeople. Any one can speak to a friend but sell to a friend that is a different story. Also once you run out of friends and family you have to pitch to people you don't know. Now that is down right scary to most non-salespeople. So instead of advancing in their careers direct marketers like Avon sales representatives either quit in discuss or fade away. This can be fixed! Sales is a process and that processed can be taught and learned. Here's what I tell all of the Avon leaders that I meet - get some web based sales training for your Avon representatives. This doesn't have to be expensive or time consuming. Online, web-based Avon Sales Training is inexpensive and convenient. Also the area of Avon Sales Training that is needed is "The Opening." It's the opening that allows a sales rep to begin and then continue the conversation. Without learning how to open the new reps will never talk to anyone. The opening statement is the one that needs to be memorized, practiced so it flows out of your mouth just like it would if they were talking to a friend. There is help. Avon Sales Training can be found online with convenient training times and it is rather inexpensive. Get training for your down-line before they either quit or fade away!
|  Yes you do! If you have never sold anything before or if you have never been formally trained then you need Online Avon Sales Training. |
